Email Marketing Consultant Melbourne

Email Marketing Services

Email Marketing (EDM) Services

Email Marketing is more important than it has ever been for three reasons;

1. Customers have been trained to look out for offers. This has made email a VITAL part of the user journey to purchase.

2. Marketing campaigns that utilise AI need existing data to guide them on a journey to your preferred customer (email addresses from your existing customers are definitely the best source of data to train the tools)!

3. Brand messaging is so important; customers want to know and trust your brand. Email is such a great way to communicate with them.

So, What services do we offer?

Our Email Marketing Services offer full consultancy and execution. We start with simple forms on your website that generate new enquiries, working off your existing database. We offer funnel management to assist with purchases and enquiries, content marketing to help engage and win your audience, and sales email marketing.

Content Tools & Expertise

To generate ideas for our EDM services, we utilise our partnership with SEMRush, our subscriptions to Ubersuggest and Answer the Public, and learnings from you and your sales team.

  • SEMRUSH Certified Agency Partner
  • Google Partner
  • Meta Business Partner
  • ahrefs Agency Partner
  • Shopify Certified Partner
  • SEMRUSH Certified Agency Partner
  • Google Partner
  • Meta Business Partner
  • ahrefs Agency Partner
  • Shopify Certified Partner

Services

From strategy to execution, we work across all types of email marketing platforms so that we can fit right into your business, help you, engage your audience, and drive measurable results.

Klaviyo

Mailchimp

Campaign Monitor

Meta

Google

HubSpot

Salesforce

Gmail

What our clients have to say

From first impression to final results, our clients trust us to deliver clarity, creativity, and consistent growth across every touchpoint

Let’s discuss your next digital marketing project and see if we can help you.

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Content Projects We Have Worked On

We are proud of our work!

Email Marketing Services with 226 Digital

Learn more about our EDM Consultancy Services

What is email marketing?

Email Marketing is the promotion of your brand, products or services via email.  But, at TwoTwoSix Digital, we also believe that the use of email addresses in your marketing, such as custom audience creation in Google and Meta Ads campaigns to be a form of Email Marketing too.

How much does email marketing cost?

Email Marketing can be free! But, most platforms have a fee once you hit a certain amount of data or hit send thresholds. Most businesses that we work with are paying between $60 – $250 per month for Email Marketing Tools.

Is email marketing effective?

Put simply, yes, email marketing can be a strong sales driver for your business. You can encourage purchase from new customers by explaining your business in more detail or providing offers, but most clients see that a huge portion of their revenue comes from existing customers via referrals, upgrades, regular purchasing or cross selling. Email is the most cost effective way to influence that behaviour.

Why is email marketing important?

Email marking is a vital part of your marketing mix.  It helps communicate and solidify messaging, you work so hard to obtain customer or potential customer data, and email marketing is so cost effective, it is a major mistake to neglect it.

What is email marketing automation?

Automation can be used to assist with your user journey.  We tend to have hooks on websites or social media channels that encourage engagement via an email signup: get a free quote, get a percentage off your first order or enter a competition (as examples).  Once a user has activated the offer, they will go into an automated sequence of emails called lead nurturing, to try and invoke an action, such as a signup, meeting or sale.  

There are other types of email automations such as split testing, dormant user activation and time sequencing, that we regularly use to help improve results from an existing email list. 

Are abandoned cart emails transactional or marketing

This is definitely a form of email marketing because only the crafty and creative campaigns will work!

Book A FREE Consultation with Dave today!