Digital Marketing Strategist Melbourne

No fluff, no jargon, no wasted budget, just results that matter to your business. That’s what TwoTwoSix Digital’s marketing strategists do. Learn more today.

Digital Marketing Needs Strategists; You’re Not One

And you don’t need to be one. You’ve got Google Ads, social media, email campaigns, SEO, all stuff that you are told is important, or even CRUCIAL. But you have a business to run, and that business isn’t digital marketing.

Ours, however, is. So that’s where we come in for you.

At TwoTwoSix Digital, we don’t throw digital marketing buzzwords at the wall to see what sticks. We take the time to actually understand your business before we recommend anything. The things that work for a young business trying to make its first sale are completely different from what an established business looking to smash last year’s targets needs.

How we develop our digital marketing strategies

What are you selling? Who’s buying it? Who are you up against? What makes you different from the competition? We kick things off by doing a deep dive into your business DNA.

We want to know where you’re at right now. Are you a startup testing the waters? An established business looking to grow? Got a new salesperson who needs leads yesterday? All of this matters when we’re building your strategy.

After this, we apply the TwoTwoProcess:

  • Scoping out your market

    We love doing proper research. Who’s your audience, really? How big is your potential market? What are your competitors doing, and more importantly, what aren’t they doing that you could capitalise on?

  • Taking stock of what you’ve got

    Next, we get our hands dirty with your data. We’ll go through everything. Google Analytics, Ads history, social media stats, email marketing, website data; we want to know what’s been working, what hasn’t, and where the opportunities are hiding.

  • Testing IRL

    We’ll present our findings and put together an initial game plan. Depending on your situation, we’ll run this for anywhere from 1-12 weeks. If you’ve been running Google Ads for a while, we’ll know pretty quickly if we’re on the right track (sometimes within just a couple of weeks). If you’re brand new to the game, we’ll need the full 12 weeks to gather enough data and make smart decisions.

With almost 20 years of marketing experience under our belt, we can usually nail a solid starting strategy quickly. But once we’ve spent time understanding your business and have real data to work with, we can fine-tune everything and roll out a proper plan that actually drives growth.

FAQs

A digital marketing strategy is your roadmap for getting found online, your game plan for where you’ll show up, who you’re talking to, and what you want them to do. Without one, you’re just throwing your marketing budget at the wall, hoping something sticks. Your marketing efforts should match your actual business goals, and that’s what we’ll help you create and execute.

It essentially depends on what we’re doing. Paid ads can show results within days or weeks as you’re literally buying visibility. SEO is the slow burn, typically taking 3-6 months to see meaningful movement, sometimes longer for competitive keywords. Social media and email marketing sit somewhere in between. Sustainable growth takes time, and anyone promising overnight miracles is definitely lying.

The annoying-but-true answer? It depends on your goals and industry. We’ll help you start with something realistic, then track your ROI to adjust as we learn what works. We want you to make money, that’s good for all of us, so our budget recommendations for you will have that as the focus.

Success measurement depends on your goals. For example, if you wanted more leads, metrics like lead volume, quality, and cost per lead will tell us if it’s all working. For sales, metrics like conversion rate and customer acquisition cost matter. We’re looking at the metrics that tell us about the business impact specific to you.

That’s basically, literally what we do. Run from anyone who doesn’t. Every industry has its quirks, but the right strategy is based around your specific audience, competitive landscape, customer pain points, and what your competitors are doing (or more importantly, missing).

Every agency claims they’re different, but the real differentiators come down to methodology, experience, and how they actually work. We have the experience and capabilities, and we work in a way that makes our time spent at the grind fun for us and you. Plus, our results speak for themselves.

No, but ideally, you’ll give us around 3-6 months so we can get to some meaningful results. You can’t judge SEO after 30 days!

Once again, that is basically our whole reason for existing. Digital marketing isn’t set-and-forget. Algorithms change, competitors make moves, and consumer behaviour shifts. Regular optimisation, tweaking ad targeting, updating content based on performance, adjusting SEO tactics when Google updates, testing new approaches, this is what we spend all our time doing.

We keep up with everything from platform updates to algorithm changes and emerging trends. If Instagram decides to completely change everything about itself for the seventeenth time that month, we’re testing and adjusting for it. Adaptability is our job. 

Book A FREE Consultation with Dave today!